Sandra Kitlinska

Role: Business and Marketing Analyst

Joined Solab: October 2013

Key Responsibilities:

In 2014 Sandra embarked on a two-year KTP (Knowledge Transfer Partnership) project between the University of Aberdeen and Solab to support the design, development and implementation of disruptive business models and marketing strategies for our innovative, award-winning online platform Onboard Tracker.

She initially focused her activities on conducting market research, communicating with target audiences, establishing new relationships with industry bodies, testing new Onboard Tracker features and writing user guides for clients in Brazil.

Recognising that innovation should start at the heart of the business, and applying her higher education background in computing and philosophy, she motivated the Solab team to change the marketing & business strategy and managed all activities associated with the design and implementation of our new website.

Sandra’s broader remit includes management of social media accounts and leading our strategic marketing activities, ranging from the preparation of new marketing materials to advertising and exhibition/conference participation.

 

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